1. Agreement to these terms
By accessing our website, requesting a campaign audit, booking a strategy call, or entering into a written or electronic services agreement with LeadGen Magic, you agree to these Terms and Conditions. If you are accepting on behalf of a company or other legal entity, you represent that you have authority to bind that entity. If you do not agree, do not use our services.
2. Description of PPC management services
LeadGen Magic provides paid media and performance marketing services focused on pay-per-click (PPC) channels. Depending on your plan or statement of work, services may include account audits; Google Ads, Microsoft Advertising, and Meta (Facebook/Instagram) campaign strategy; keyword and audience research; campaign build and restructuring; bid and budget management; ad copy and creative briefs; negative keyword and search-term reviews; quality score and auction insight analysis; conversion tracking and tag implementation guidance; landing page and post-click recommendations; call tracking and CRM alignment where applicable; scheduled reporting; and ongoing optimization meetings.
Unless expressly included in a signed proposal or order form, we do not guarantee availability of a specific employee, a fixed number of ad variants per week, or management of channels we have not agreed to in writing.
3. Advertising platforms and third-party policies
Your campaigns run on third-party platforms (for example Google Ads, Microsoft Advertising, Meta Business Suite, LinkedIn Campaign Manager, and others). You remain responsible for complying with each platform’s advertising policies, trademark rules, industry restrictions (including regulated sectors such as legal, medical, and financial services), and billing terms. We will use commercially reasonable efforts to align structures and creatives with platform requirements, but platforms may disapprove ads, limit delivery, or suspend accounts at their sole discretion. We are not liable for platform enforcement actions, algorithm changes, or auction dynamics outside our control.
4. Account access and permissions
To perform audits and ongoing management, you will provide timely access to advertising accounts, analytics properties, tag managers, customer relationship tools, and booking systems as agreed. You grant LeadGen Magic a limited license to sign in, configure, and modify assets strictly for delivering the contracted services. You may revoke access upon termination subject to the transition section below. You represent that you own or have permission to grant access to all accounts and data you share with us.
5. Client responsibilities
You agree to: maintain accurate business information and legal disclosures on your website and landing pages; honor leads generated through paid campaigns in a timely and lawful manner; approve or reject recommended changes within the timeframe we specify when approval is required; maintain sufficient payment methods on file with ad platforms so campaigns are not paused for billing failures outside our control; inform us of promotions, seasonality, capacity limits, and compliance constraints that affect messaging or targeting; and ensure that any customer lists, remarketing audiences, or uploaded data were collected in compliance with applicable privacy laws and platform terms.
6. Fees, invoices, and advertising spend
Management fees, setup fees, and any pass-through tool costs are set forth in your proposal, checkout page, or order form. Unless otherwise stated, management fees are billed in advance on a recurring basis. Advertising spend is charged directly by the advertising platforms to your payment method on file with those platforms. LeadGen Magic does not extend credit for media spend. Late payments may result in suspension of deliverables until balances are current. Taxes, if any, are your responsibility unless invoicing rules in your jurisdiction require otherwise and are stated in writing.
7. Creative, intellectual property, and portfolio use
You retain ownership of your trademarks, logos, and pre-existing materials. Subject to payment, you receive a license to use deliverables we create specifically for you (such as ad copy drafts and reporting templates) for your own advertising purposes. We may reuse non-confidential methodologies, templates, and aggregated benchmarks across clients. Unless you opt out in writing, we may display anonymized performance highlights or name you in a client list; we will not publish specific revenue figures or commercially sensitive metrics without your consent.
8. Conversion tracking and data accuracy
We may recommend tags, pixels, consent banners, server-side tagging, offline conversion imports, and call-tracking integrations. You acknowledge that reported conversions depend on site speed, form behavior, consent choices, ad blockers, attribution models selected in-platform, and CRM hygiene. We do not warrant error-free measurement but will work in good faith to implement agreed tracking plans.
9. Confidentiality
Each party will protect the other’s non-public business information using reasonable care. Confidential information does not include data that is public, independently developed, or rightfully received from a third party without restriction. We may disclose confidential information when required by law or court order, provided we notify you where legally permitted.
10. Disclaimers
Except where prohibited by law, services are provided “as is.” Pay-per-click advertising involves competitive auctions and changing user behavior. LeadGen Magic does not guarantee a minimum number of clicks, leads, cost per lead, return on ad spend, search impression share, or ranking position. Past performance shown in case studies or proposals is illustrative and not a promise of future results.
11. Limitation of liability
To the fullest extent permitted by law, LeadGen Magic’s total liability arising out of or related to these terms or the services will not exceed the management fees you paid to LeadGen Magic in the three (3) months immediately preceding the claim. We are not liable for lost profits, lost revenue, lost data, or consequential damages, even if advised of the possibility. Some jurisdictions do not allow certain limitations; in those cases our liability is limited to the maximum permitted by law.
12. Indemnification
You will defend, indemnify, and hold harmless LeadGen Magic and its team from claims, damages, and expenses (including reasonable attorneys’ fees) arising from your products or services, your website content, your violation of law or platform policy, or your misuse of leads generated through campaigns, except to the extent caused by our gross negligence or willful misconduct.
13. Term, suspension, and termination
Unless a separate agreement specifies a term, either party may terminate recurring PPC management services with written notice as stated in your order form (for example thirty days’ notice). We may suspend work immediately if you fail to pay amounts due, misuse our team, or request activities that violate law or platform policy. Upon termination, you remain responsible for fees earned through the effective date. We will cooperate reasonably to transfer administrative ownership of assets to you, remove our user seats where applicable, and document active campaigns, provided your account is in good standing.
14. Independent contractors
LeadGen Magic is an independent contractor. Nothing in these terms creates a partnership, joint venture, or agency relationship. We may use employees and vetted subcontractors to perform services under our direction.
15. Governing law and disputes
These terms are governed by the laws of the jurisdiction specified in your master services agreement, or if none is specified, the laws applicable where LeadGen Magic is organized, without regard to conflict-of-law rules. Exclusive venue for disputes will follow your signed agreement if stated; otherwise courts in that same jurisdiction will have exclusive jurisdiction, unless applicable consumer protection law gives you a non-waivable right to sue in your home courts.
16. Changes
We may update these terms by posting a revised version on this page and updating the “Last updated” date. Material changes to paid engagements will apply prospectively or as required by law. Continued use of the website after changes constitutes acceptance of the updated website terms; ongoing services may require acknowledgment where contractually appropriate.
17. Contact
For questions about these Terms and Conditions, contact us through the channels listed on our website (for example the contact or booking flow you used to reach LeadGen Magic).